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Almost every savvy entrepreneur today is on the precarious edge of applying different strategic marketing techniques to expand their business reach from a local periphery to global level. The goal of businesses these days are not only to convert a typical audience into a potential and regular consumer, but also to drop a line to more followers and audience and build a strong presence in the market. And this is one of the primary reasons why most of the organizations today are hinging more on online networking or social media sites.